Surfing’s Evolution Experience™
The proposed Surfing’s Evolution Experience™ is a future project planned to be located in Cocoa Beach, Florida that will use an immersive sensory experience to tell the story of surfing and how it gave birth to other board sports.
The content in the museum will be organized in such a way to emphasize this history and evolution, as well as the concept of the Stoked Life. The exhibit includes areas devoted to growing a variety of board sports, all organized around a central media experience, which will encourage visitors to incorporate the universal beliefs and values of the board sports into their own lives.